Ways to Improve Your Customer Service

After sales service support is very important to retain the existing customers and garner new clients as well. Satisfied customers will spread a word about your products and services to their friends and relatives. Tech savvy professionals even spread a word about your services and products in social media networks and blogs, thereby improving your sales. Communication thus plays a vital role in improving customer service. Here are a few ways to do so:

  1. Benefit from hiring empathetic customer service professionals

The key to offering excellent customer service is through hiring employees, who understand the customer’s requirements and offer the best services. The employees should understand how the customers feel and what they need.

  1. Train employees to use proper English language

The customer service engineers are to be trained to use the proper English language. It helps to successfully communicate with the customers and offer better service. The service professionals should not use any other language in dealing with the customers.

  1. Make use of latest tools for real-time communication

Real-time communication is vital for supporting the customers. The employees can make use of face to face communication, video chat, and telephone to interact the customers. They can also make use of messaging and live chat options to solve the problems at the site.

  1. Reply to the customers in the same channel

You need to communicate with the customers on the same channel. You should not change the channel in communicating with the customers. If they opt for live chat, your customer support executives should interact with customers using live chat option than using a phone. You need not use social media networks like Twitter and Facebook because of privacy concerns. Video chatting is also ideal to get the real picture of the problem and to provide the right solution instantly. Language is very important in offering customer service. Suppose, if the customer is communicating in English and if you talk to them in Hindi or another language, it would not be possible to understand the issue of customer and you won’t be able to provide a right solution. Therefore, the customer service professionals should always use the same channel and same language in communicating with the customers.

  1. Offer customer service for longer hours

If possible, expand the customer service for more hours. You need not provide round the clock service, but offer self-service options to the customers during odd hours. The self-serving options should be simple, easy and effective.

  1. Provide better communication tools for the service professionals

You need to provide latest tools like skype, live web chat, mobile chat, and good quality telephone services for the customer service executives to offer excellent customer service. The customer service professionals should be able to share files with ease via chat or email to solve the issues easily.

They can also ask for the screen shot of the problem from the customer for understanding and solving the issue.

  1. Consider hiring outside experts

If you do not have expert customer service in-house, you can also hire outside professionals to solve the issue. For example, if you have outsourced certain portions of software development, hiring outside experts will help to debug and correct the issues.

What are your views on this? What all measures do you adopt to improve your customer service? Do let us know in the comments!

5 Strategies To Drive More Backlinks

Are you looking for more ideas to drive more backlinks to your website? Have you gone through a lot of articles on the web and couldn’t come to a conclusion as to what you should apply? Then this article will explain to you in simple terms the 5 strategies that will drive more backlinks for your online presence. So without wasting any time further, let’s begin exploring 5 of the best strategies to drive more backlinks.

  • Reviews

The best strategy to get some organic backlinks for your website is to contact the bloggers in your niche to provide you with reviews in exchange for the services or the product you are marketing. This is the most common and the most effective way of getting backlinks which are genuine and carry more weight.

  • Directories

For this, you need to go online and search the directories to get a link to your website. Make sure the description that you put in the directory is a well thought and genuine description of your website. Put it in the directory and wait to get a link for yourself. This will prove to be a vital component of your strategy to drive more backlinks.

  • Feedback sites

This is another great way to drive more backlinks by submitting your website for review online. This way you will get some genuine review for your website and good ratings too. You need to search online to get to know the websites which provide feedback services. This way, you will make sure that you can spread word of mouth online and get people interested in your website.

  • Guest posting

You can always find guest posting opportunities online on various forums and blogger websites. Once you write a wonderful guest post, you can expect to get a huge response from users and better backlinks which will be helpful in the long run.

If your website is a business website which caters to a B2B segment, then targeting websites like LinkedIn where you can specifically communicate with the right type of people is highly recommended. If your website happens to be a B2C product or service, then try posting on some blogs who have more credibility and have huge audiences.

  • Infographics

Infographics are hugely important when it comes to engagement with your online readers and customers. Infographics give a visual explanation of the content which otherwise would have required up to 2000 to 2500 words. Infographics add interactivity and engage the user in a much efficient way, thus, helping them to understand complex rather difficult stuff in a much easier manner. If you are not good with deducing infographics, you can also outsource them from various freelance websites and get yourself some good looking infographics.

In conclusion, the above-mentioned points are most of the time overlooked by the people to drive more backlinks. However, once you implement the strategies in a proper manner and a well-planned out way, you’re sure to see great results with minimum efforts.

4 Clouds Tools Your Marketing Team Should Be Using

If you are working in a marketing team, you might have experienced that most things are beyond your control. The simple reason may be that you are not equipped with tools that are used for ensuring maximum productivity and transparency. Tools generate data that help in taking more cost-efficient and accurate decisions. Here are four clouds tools that aid in boosting the productivity of marketing

  1. Workflow Max For Workflow Management

Irrespective of the size of your business, your marketing team needs tracking of discussions, assets, tasks, projects and assignments. It is essential to have a workflow management platform that can help you in consolidating tasks into a single integrated service. While you are selecting an app for workflow management, choose the one that works seamlessly with other related aspects of your business

The best tool for you to facilitating workflow management that we would recommend is Workflow Max. It is an integrated platform, In addition to solving marketing problems; it covers other factors such as timekeeping, management of customer relationship, invoicing, documents and payments. It has versatile functionalities and functions well for sales and accounting teams as well. If you are particulars about return on investment, the Workflow Max will give you the best satisfaction. You can have a no-risk trial for 14 days

  1. Trifacta Wrangler for Database Hygiene

From your past experiences, you must have observed that your marketing strategy is majorly dependent upon the data selected by you. Take, for instance, the content personalization. Are your audiences careful to fill out your lead capture forms?  You may find some, using all lowercase letters, while some may be using all caps. Consequently, when preparing for your email campaigns, you may find that you are alienating people and endearing them.

Now is the time for you to clean and sanitize your database. Opt for Trifacta Wrangler as your marketing tool, and work quickly on functionalities such as removal or merger of duplicate entries along with taking the quick backup. The special attraction of Wrangler is its free edition which can be performed on a desktop. It is particularly helpful when you intend to working with confidential information prior to uploading the same to the cloud.

  1. Cyfe for Social Media Measurement

Your target company may be active on social media networks like Facebook, LinkedIn, Twitter, Instagram of Google Plus. The productivity of your marketing strategies is measured from the reach of your brand, and the growth of your audience. Cyfe serves the purpose best. It is an integrated dashboard tool the enable you to track statistics related to the demographics on Facebook.  The $19 a month premium plan will allow you access to all the functionalities

4, Survey Monkey for Quality Insights

Conducting a survey can help you reveal a lot many facts and can help you in taking well-informed decisions. But, the data may not speak the reasons why people like it. Survey Monkey will find out the stories lying behind the same.