Day Two SMX Sydney – YouTube & Video Optimisation

Session Time: 1:45pm – 2:15pm

Main Ballroom

Speaker: Akiva Ben-ezra (CEO, Ben-Ezra Marketing)

YouTube and videos are plastered all over Google’s and Bing’s search results.  How can you optimise your videos to rank them on the first page within 3 days. How can you rank higher in YouTube’s search results?  What techniques can you use to help your videos go viral. Finally, explore some PPC techniques to help your videos get more exposure on YouTube.

Day Two SMX Sydney – Advanced WordPress Optimisation & Security

Session Time:  1:15pm – 2:00pm

Ballroom B

Speaker:  Bastian Grimm (Managing Partner, Grimm Digital)

You’re already running (multiple) domains with WordPress but want to take them to the next-level? Don’t miss our WP session bringing you the latest tips and strategies to outrank your competition as well as constantly increasing search engine traffic. Bastian will talk about WordPress SEO strategies as well as redirection and canonicalisation issues. Another big and important topic is security these days; keeping your installation(s) safe is one of the most important things. We’ll cover stuff like malware and hacking prevention as well as monitoring and clean-up work. Last – but not least, Bastian will give an in-depth look into WordPress performance optimisation; hosting, CDNs, caching as well as getting the most out of your templates, CSS & JavaScripts. If you’re into WordPress you don’t want to miss this session.

Day Two SMX Sydney – Getting Liked & Shared On Facebook

Session Time: 1:15pm – 1:45pm 

Main Ballroom

Speaker:  Marty Weintraub  (Founder & Evangelist, aimClear® Online Marketing Agency)

With nearly one billion users, the Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers.  This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.

Day Two SMX Sydney Keynote Speaker – Behavioural Psychology Meets Web Marketing

Session Time:  9:00am – 10:00am

Main Ballroom

Speaker: Rand Fishkin (CEO & Co-Founder, SEOmoz)

Human beings are strange creatures. We think of ourselves as rational, yet our actions every day prove otherwise. For a marketer, understanding how and why we behave as we do, especially on the web, is critical to accomplishing our goals. In this presentation, Rand explores some of the mysteries of decision-making and how great marketers can leverage this knowledge to improve their SEO, social media, content marketing, conversion rate optimization, and email efforts.

Day One SMX Sydney – Mastering the Four Crucial Ingredients for Successful Landing Pages

Session Time: 3:45pm – 4:30pm

Ballroom B

Speaker: Merry Morud (Online Marketing Account Manager, aimClear)

Learn how to boost conversion of your web pages using the four critical conversion-optimisation ingredients: aesthetics, usability, marketing, and context appropriateness. You will see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You will also get specific ideas on how to immediately improve your pages’ conversion by incorporating all four ingredients in your design and messaging.

Day One SMX Sydney – 10 Link Building Tools – How to use them to get links

Session Time: 3:30pm – 4:00pm 

Main Ballroom

Speaker: Paddy Moogan (SEO Consultant, Distilled)

In this session, Paddy will give away actionable link building tips and examples of how you can use a wide range of link building tools to get more links. Sometimes, the number of SEO tools on the market can get in the way of the real job. Paddy will make things clearer and tell you which tools and techniques deliver real results.

Day One SMX Sydney – Attribution Modeling

Session Time:  2:15pm – 2:45pm

Ballroom B

Speaker:  Christian Bartens (Director, Datalicious)

How to go beyond last click attribution to bid based upon holistic marketing efforts.

Day One SMX Sydney – The Analytics of Google Adwords

Session Time: 1:45pm – 2:15pm 

Ballroom B

Speaker:  Philip Shaw (Director, CleverClicks Pty Ltd)

Analytics to go beyond AdWords data to trend interaction rates, funnels, and get into making decisions off of more data than just last click attribution.

Day One SMX Sydney – Google AdWords Segmentation

Session Time: 1:15pm – 1:45pm 

Ballroom B

Speaker: Brad Geddes (Founder, Certified Knowledge)

In this session, Brad will be speaking on, using Adwords data to make better bid management decisions.

Day One SMX Sydney – Schema 101: Why Structured Meta Data Matters

Session Time: 1:15pm – 1:45pm

Main Ballroom

Speaker: Bill Hunt (President, Back Azimuth Consulting) is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important facts about their businesses, that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.