YouTube and videos are plastered all over Google’s and Bing’s search results. How can you optimise your videos to rank them on the first page within 3 days. How can you rank higher in YouTube’s search results? What techniques can you use to help your videos go viral. Finally, explore some PPC techniques to help your videos get more exposure on YouTube.
With nearly one billion users, the Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Human beings are strange creatures. We think of ourselves as rational, yet our actions every day prove otherwise. For a marketer, understanding how and why we behave as we do, especially on the web, is critical to accomplishing our goals. In this presentation, Rand explores some of the mysteries of decision-making and how great marketers can leverage this knowledge to improve their SEO, social media, content marketing, conversion rate optimization, and email efforts.
Learn how to boost conversion of your web pages using the four critical conversion-optimisation ingredients: aesthetics, usability, marketing, and context appropriateness. You will see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You will also get specific ideas on how to immediately improve your pages’ conversion by incorporating all four ingredients in your design and messaging.
In this session, Paddy will give away actionable link building tips and examples of how you can use a wide range of link building tools to get more links. Sometimes, the number of SEO tools on the market can get in the way of the real job. Paddy will make things clearer and tell you which tools and techniques deliver real results.
Speaker:Bill Hunt (President, Back Azimuth Consulting)
Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important facts about their businesses, that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.