Day Two SMX Sydney – YouTube & Video Optimisation

Session Time: 1:45pm – 2:15pm

Main Ballroom

Speaker: Akiva Ben-ezra (CEO, Ben-Ezra Marketing)

YouTube and videos are plastered all over Google’s and Bing’s search results.  How can you optimise your videos to rank them on the first page within 3 days. How can you rank higher in YouTube’s search results?  What techniques can you use to help your videos go viral. Finally, explore some PPC techniques to help your videos get more exposure on YouTube.

Day One SMX Sydney Keynote – Optimising Humans! The Art of Data-Driven Social Marketing

Session Time: 9:00am – 10:00am

Main Ballroom

Speaker:  Marty Weintraub  (Founder & Evangelist, aimClear® Online Marketing Agency)

Marty will talk about methods to expand your social media strategy whilst focusing straight away on immediately actionable paid and organic social tactics. We’ll have a good chat about developing audiences with psychographic research followed by data-driven organic community outreach and paid-organic amplification.

Learn techniques you can actually use every day for mapping search to social. Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history.
Explore organic and paid social mashup tactics to leverage the data.

  • Open your mind about how retargeting and third party audience modelling matters to community managers and content marketing.
  • Investigate data-driven friending tactics: Cool perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit.
  • Probe killer social media paid tactics to target the “whole user” in social channels.
  • Open your mind about how retargeting and third party audience modelling matters to community managers and content marketing.
  • Consider new KPIs for measuring social media efforts, including “friend leads” and conversion

Online Marketer Sydney 2012 – 2nd speaker announcement

Today we are announcing two more of our twelve confirmed international speakers. Both of our speakers we are announcing today are coming to our Sydney event for the very first time.

The first Speaker we would like to welcome into the Online Marketer family is Christine Churchill of KeyRelevance which is based in Texas. Those of you that have been in search marketing for a few years will recognise Christine’s name, Christine has over ten years experience in online marketing and is a regular speaker at Search Marketing Expo in the US. Her expertise includes Keyword Research, Paid Search, quite an array of skills.

There is a great interview with Christine thats worth a read over at SEOChicks or watch this video that gives you a nice insight into the way Christine presents.

Our second international speaker to be announced today is Michael King, Michael’s expertise includes SEO, Integrated Search, Conversion Rate Optimization, Social Media Marketing, Digital Brand Strategy, Analytics & Music Marketing.

To get an idea of Mike’s style you read this great piece written on Scrape Rate and Shareability Rates.

We have Christine & Mike scheduled to speak on a wide variety of topics at Search Marketing Expo, eMetrics Marketing Optimization Summit, Social Marketer Workshop and the Advanced SEO Workshop.

All in all there will be seven events to choose from, ranging from the basics at Boot-Camp right through to hard core SEO with the Elite SEO Workshop.

Here are few useful links:

Last but not least, a deal!

You can continue to get our Pre-Agenda Early bird discount of 35% off any of our event option by simply booking before the end of February.

Stay tuned for our next International Speaker announcements coming up next week.

Bye for now

Barry Smyth

Manny Rivas, aimClear

Online Marketer Conference & Expo returns to Melbourne in November

Online Marketer returns to Melbourne in November 2011 and this year see’s the return of our three staple Conference products plus two new Workshops.

The Online Marketer Conference Series & Expo combines two of the worlds most respected Marketing conferences under one roof together with our entry level Conference – Online Marketer Boot-Camp, with all new content PLUS two new events operating under our new “Workshop” brand.

Tuesday November 15th kicks off with both Search Marketing Expo and eMetrics Marketing Optimization Summit running side by side.

Wednesday November 16th feature our two new Workshops, the all new Social Media Marketer Workshop plus our Mobile Marketer Workshop that we successfully introduced to our Sydney event back in April.

  • Search Marketing Expo – Intermediate to advanced level
  • eMetrics Marketing Optimization Summit – Intermediate Level
  • Mobile Marketer Workshop – Intermediate Level
  • Social Media Marketer Workshop – Intermediate Level
  • Online Marketer Boot-Camp – Entry Level

Registration options:

We have a variety of pass options for this event starting with the 2 day ALL ACCESS Pass, this gives you access to the entire event, giving you the flexibility to attend any session on any day, you have a free rain, the 2 Day Pass is only $1,395 + GST.

Special Offer:

If you would like to take advantage of our traditional Pre-Agenda discount offer and save yourself 30% then click here to book today. SAVE 30%, pay only $976.50 + GST.

Vital Information

Where: Hilton On The Park, Melbourne
When: November 15 & 16

Our next newsletter will have a full overview of what each events Agenda will hold along with some announcements about our Speakers for 2011.

Regards

Barry Smyth

Founder & Content Director