Here is a great blog post by the guys over at Aimclear who will be running our Social Media Worklshop on April 5th in Sydny at the Hilton Hotel.
Brian White, Program Manager, Search Quality (Webspam), Google
March 7, 2013 By Leave a Comment
I’ve been at Google since 2003 working in the Search Quality group with a focus on webspam. I’ve spoken at several search industry 
events including Google I/O, Pubcon, Search Engine Room and SES.
Brian Optimises Google…from the inside.
Called the “Smartest Person in the World on Webspam” by Matt Cutts at Pubcon Las Vegas. Brian has spent ten years in Google’s Search Quality group working to make their search results more useful.
Specialties:Search, Webspam, SEO
Day Two SMX Sydney – YouTube & Video Optimisation
March 3, 2013 By Leave a Comment
Session Time: 1:45pm – 2:15pm
Main Ballroom
Speaker: Akiva Ben-ezra (CEO, Ben-Ezra Marketing)
YouTube and videos are plastered all over Google’s and Bing’s search results. How can you optimise your videos to rank them on the first page within 3 days. How can you rank higher in YouTube’s search results? What techniques can you use to help your videos go viral. Finally, explore some PPC techniques to help your videos get more exposure on YouTube.
Day Two SMX Sydney – Advanced WordPress Optimisation & Security
March 3, 2013 By Leave a Comment
Session Time: 1:15pm – 2:00pm
Ballroom B
Speaker: Bastian Grimm (Managing Partner, Grimm Digital)
You’re already running (multiple) domains with WordPress but want to take them to the next-level? Don’t miss our WP session bringing you the latest tips and strategies to outrank your competition as well as constantly increasing search engine traffic. Bastian will talk about WordPress SEO strategies as well as redirection and canonicalisation issues. Another big and important topic is security these days; keeping your installation(s) safe is one of the most important things. We’ll cover stuff like malware and hacking prevention as well as monitoring and clean-up work. Last – but not least, Bastian will give an in-depth look into WordPress performance optimisation; hosting, CDNs, caching as well as getting the most out of your templates, CSS & JavaScripts. If you’re into WordPress you don’t want to miss this session.
Day Two SMX Sydney – Getting Liked & Shared On Facebook
March 3, 2013 By Leave a Comment
Session Time: 1:15pm – 1:45pm 
Main Ballroom
Speaker: Marty Weintraub (Founder & Evangelist, aimClear® Online Marketing Agency)
With nearly one billion users, the Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Day Two SMX Sydney Keynote Speaker – Behavioural Psychology Meets Web Marketing
March 3, 2013 By Leave a Comment
Session Time: 9:00am – 10:00am
Main Ballroom
Speaker: Rand Fishkin (CEO & Co-Founder, SEOmoz)
Human beings are strange creatures. We think of ourselves as rational, yet our actions every day prove otherwise. For a marketer, understanding how and why we behave as we do, especially on the web, is critical to accomplishing our goals. In this presentation, Rand explores some of the mysteries of decision-making and how great marketers can leverage this knowledge to improve their SEO, social media, content marketing, conversion rate optimization, and email efforts.
Day One SMX Sydney – Mastering the Four Crucial Ingredients for Successful Landing Pages
March 3, 2013 By Leave a Comment
Session Time: 3:45pm – 4:30pm
Ballroom B
Speaker: Merry Morud (Online Marketing Account Manager, aimClear)
Learn how to boost conversion of your web pages using the four critical conversion-optimisation ingredients: aesthetics, usability, marketing, and context appropriateness. You will see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You will also get specific ideas on how to immediately improve your pages’ conversion by incorporating all four ingredients in your design and messaging.
Day One SMX Sydney – 10 Link Building Tools – How to use them to get links
March 3, 2013 By Leave a Comment
Session Time: 3:30pm – 4:00pm 
Main Ballroom
Speaker: Paddy Moogan (SEO Consultant, Distilled)
In this session, Paddy will give away actionable link building tips and examples of how you can use a wide range of link building tools to get more links. Sometimes, the number of SEO tools on the market can get in the way of the real job. Paddy will make things clearer and tell you which tools and techniques deliver real results.
Day One SMX Sydney – Attribution Modeling
March 3, 2013 By Leave a Comment
Session Time: 2:15pm – 2:45pm
Ballroom B
Speaker: Christian Bartens (Director, Datalicious)
How to go beyond last click attribution to bid based upon holistic marketing efforts.
