Aidan Beanland

Aidan directs SEO operations for Australia and New Zealand and advises on international strategy, as well as creating the most engaging experience for users once they get to the network.

With 15 years of Search Engine Optimisation experience, Aidan learned his trade before you could buy search traffic and prior to Google’s existence. This experience is shared through speaking at industry events, conferences and in the print and TV media. Always keen to explore new possibilities, he’s added paid search marketing, social media, web analytics and user experience design to his list of abilities and is always looking for the next challenge.

Before joining Yahoo! in 2005, Aidan managed SEO, Paid Inclusion and Paid Placement clients at Decide Interactive (now Outrider) in Sydney, helping launch their US operations before the company was acquired by 24/7 Real Media. After a year in Silicon Valley (assisting clients such as CNET, Dell, Sears and Wal-Mart exceed their ROI targets) he returned to Australia to start a family and surf in warmer waters.

Before immigrating to Sydney from the UK in 2001, Aidan's career included traditional marketing and online publishing roles, as well as some less conventional jobs such as cycle courier, jet-ski instructor and traditional West Country cider farmer. He holds a Bachelor Honours degree in Psychology from the University of Westminster and a high regard for anyone who can retain their sanity in LAX airport.