Barry Smyth started No Drama Media back in 2006 having spent a number of years in the Search Engine Marketing world, Barry joined Decide Interactive in January of 2001 working as a Business Development Manager & Search Marketer. 24/7 Real Media acquired Decide in August 2004.

Whilst at Decide & 24/7 Real Media Barry ran successful Search Marketing campaigns for high profile Australian & International companies that included Flight Centre, ZUJI, Expedia, Realestate.com.au & Jobsearch to name a few. 24/7 Real Media is know known locally as Outrider Australia.
Prior to Decide Interactive Barry worked in a variety of interactive roles including Sales Director of online ad serving business Sabela Media that was acquired by NASDAQ-listed 24/7 Media in 1999, Barry also held sales management roles within Akamai Technologies & Engage Media's ad serving division.

Barry is also an active member of SEMPO, the Search Engine Marketing Professionals Organisation.