Cathie McGinn

Cathie McGinn’s background is in media planning and production, with specialities including social media, search engine optimisation, film and digital production. She has worked both client and agency-side and was also the director of a boutique search and social media agency.Cathie is strategy director at Mindshare. Prior to that she was principal at digital agency Reading Room and previously she headed marketing and communications for Photon Group agency Geekdom.She is experienced in integrating social media usage into the skill sets of existing employees.
She is one of the founders of Digital Citizens and a founding member of Social Media Club Sydney