Chris Smith
General Manager, Online Search & Directories, Sensis Interactive
Chris Smith is responsible for the Sensis Online Search & Directories, including yellow.com.au and sensis.com.au, and the Sensis Interactive operations of the business, including voice services 1234 and 12456. Chris’ portfolio includes Australia’s leading mapping and navigation brands – UBD, Gregory’s and Whereis®.
Chris has been with Sensis since 1996. Prior to his current role, Chris was the Managing Director of Location Publishing, and was instrumental in developing Whereis® into one of the fastest-growing and most profitable parts of the Sensis business.
Chris has over 20 years experience in the internet, database, and mapping industry, and has worked for a variety of organisations including the United Nations, Computer Sciences Corporation and several universities in the United States.
Chris has a Bachelor of Arts degree from the University of New Hampshire, Master of Science degree from the University of Rhode Island, and a Graduate Certificate from the Australian Graduate School of Management.

