Gord Hotchkiss

Gord has been working in the search marketing industry since 1996. His company, Enquiro, has grown to become Canada’s largest search marketing company. Gord believes that a strong, clear, and focused strategy is the essential foundation for any business activity, whether it’s a search marketing campaign, the building of a business, or the running of an organization. Alignment, clarity, and communication allows the strategy to be executed fully.

Gord has been a leading voice in search calling for true strategic thinking based on a deeper understanding of consumer behavior. He has freely shared results of previous research with SEMPO membership and has posted as many articles as he’s been allowed about the strategy of search to the SEMPO website. While opinions always run rampant through our industry, Gord has been regarded as a respected voice.

Through the research and thought leadership undertaken over the past years, Gord has built an interesting network of contacts both within the search industry and in other fields including academia, publishing, technology, and advertising. He believes the future of search lies in maintaining a wide field of vision to spot emerging trends over all these areas, but always bringing it back to be ultimately seen through the eyes of the user.