Hurol Inan

Managing Director, Bienalto Consulting

Hurol Inan is a sought-after consultant, speaker and author. He is widely recognised as a global authority on online analytics and research, and has authored two books on the subject Measuring the Success of Your Web site (2002) and Search Ana lytics (2006). Hurol has also writ ten numerous articles for print and online publications.

Hurol is the Managing Director of Bienalto Consulting, a specialist consultancy based in Sydney that enables its clients to realise the full potential of online marketing and web site performance. Bienalto provides web analytics, customer experience architecture and online marketing ser­vices to some of Australia’s leading businesses. Prior to founding Bienalto, Hurol consulted with Accenture and Deloitte for 11 years.