James O’Toole

James has over 15 years experience in web marketing and web technology and has held senior positions in major Australian and international corporations including:

- General Manager, Optus
- National Customer Communications Manager, Westpac
- Founding Producer, Microsoft/ninemsn

As Chief Product Officer, ASX-listed Facilitate Digital, he was responsible for developing the analytics, search and business intelligence side of Facilitate’s digital advertising software – used internationally by agencies including GroupM, ZenithOptimedia, Starcom and many others. He also headed global product marketing for 24/7 Real Media/Search, responsible for product marketing in the US , EU and Asia.

He is a recipient of the Pricewater House Coopers Australian Technology Award for Ecommerce and has also been a Judge for the Ad News National Advertising Awards.

James offers the unique insights gained from both the C-Suite and technology sides of web marketing and is currently founder of a soon-to-be-announced social media startup.