Karina Sant’Ana

Karina is a product and analytics manager for Fairfax Digital.
Since joining the company in 2006, she has worked on some of
Australia`s largest news, classifieds and category leading transaction web
and mobile sites across 44 major brands, including smh.com.au, domain.com.au, mycareer.com.au, drive.com.au, rsvp.com.au and stayz.com.au

Her primary responsibilities are to drive the overall analytics strategy,
manage implementation and optimisation for new technologies and platforms such as mobile sites, applications and table devices.

Karina is also responsible for the product development of Fairfax Digital’s database, mobile subscription services and numerous other products that are central to the business.