Lukas Picton

Social Media Strategist, Text 100 Pty Limited

Along with the above portfolio Lukas is also Text 100 Sydney’s social media strategist and in this capacity has helped the agency gain a strong reputation as a leader in this rising field of digital PR. In 2007, Lukas received the agency’s coveted ‘Rising Star Award’, chosen from a talented pool of people across the region. The award acknowledged his achievements as a social media evangelist, his industry contribution via the Public Relations Institute of Australia and local universities, as well as his outstanding contribution to the agency’s key clients. As social media strategist, Lukas provides social media training to staff in Australia and throughout the region and frequently represents the agency at local industry training sessions and events as a guest speaker.