Mark Allison

Mark Allison, Territory Manager- Australasia, WebTrends Mark Allison has been appointed Territory Manager for the new WebTrends division covering Australasia. Mark was born in Christchurch New Zealand, 1972. He graduated from Canterbury University with a Bachelor of Science degree. Mark has ten years Web Analytics experience, with 7 of those based in London. He worked as a Consultant with WebTrends in the UK and at Reed Elsevier, TUI, ITV, News International and Agency.com. Mark’s expertise include; online analytics, ad systems, transactional booking systems, and email systems.

He returned to Australia and worked for The Coles Group, where he was responsible for Web Optimisation and Reporting. Achievements include; increasing online sales, conversion rates, web traffic and cost savings. He has a wide and deep knowledge of WebTrends, Web Analytics and the online world.