Michael Loop

Prior to joining Datarati, Michael was the Sales Manager of Australia’s Southern Region at Sqware Peg. Sqware Peg is a leading provider of services and solutions for On-Demand business applications in the Asia-Pacific region, specialising in Software as a Service (SaaS) platforms and applications.

Clients included: Telstra, IDP, Cleanaway, Honda and Sensis.
Prior to joining Sqware Peg in 2008, Michael spent a number of years in sales and account management in Silicon Valley for Salesforce.com. At Salesforce.com, he successfully led the implementation of over 200 customer relationship management (CRM) projects. Clients included companies across all industries and sectors from Fortune 1000 to some of the fastest growing Web 2.0 Companies in the industry today.

Michael is an expert in the Software as a Service (SaaS) space, with an emphasis on digital marketing, sales effectiveness, cloud computing, competitive analysis and market execution.
Michael is a member of the Institute of Analytics Professionals of Australia, a member of the Sydney Data Miners and serves on the Board of Directors for various organisations in Southern California, USA.
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