Martin Walsh

Digital Marketing Leader @IBM (Microsoft Alumni) and award winning Doco/Film Producer

Martin Walsh has built a successful marketing career spanning more than 21 years in the media, technology and entertainment industries.

He has worked in senior marketing roles across radio, film, music, games, entertainment and technology for companies such as News Corporation, PBL/Village Roadshow, Austereo, BMG (Bertelsmann), Sydney 2000 Olympics and Tabcorp. From 2005 to late 2009 Martin was the Head of Digital Marketing for Microsoft and he now leads Digital Marketing for IBM Australia and New Zealand. Martin specialises in global strategic digital marketing, social media & social influence marketing, social CRM / eCRM / Individual Lifecycle Marketing, personas, search engine marketing, digital PR / online reputation management, online analytics as well as all aspects of traditional marketing.
In late 2004 Martin also established Red Dune Films and acquired the film, documentary & story rights to the Battle of Long Tan from the seven Australian Long Tan combat commanders. In 2006 Martin Walsh created, co-wrote and produced the critically acclaimed and ASTRA award winning & TV Week Logie award nominated Battle of Long Tan documentary for The History Channel which was narrated by Sam Worthington (Terminator Salvation, Avatar & Clash of The Titans) and he is currently developing a feature film on Long Tan with Bruce Beresford (Driving Miss Daisy, Double Jeopardy, Breaker Morant & Mao’s Last Dancer) writing & directing. Justin Monjo (Farscape, The Alice) is co-writing. Martin regularly works with students and filmmakers via AFTRS and SPAA to help provide the industry with a greater understanding of the marketing, media, distribution and digital landscapes.

Immediately prior to moving to Microsoft, Martin successfully grew the ecommerce division of a large Australian media & entertainment company from – AUD$20 million in annual sales to more than $AUD700 million in annual sales. Martin has also been the driving force for many TV / Radio / Multimedia initiatives from News Corporation’s Sydney 2000 Olympics online project, Fox Sports / AFL / NBL online and the live streaming of the Mushroom Records 25th Anniversary Concert. Martin also established SkyChannel TV online (both live and on demand) which included audio replays of every horse, harness & greyhound race in Australia being published online within seconds of a race finishing along with a comprehensive 5 year audio archive.

Martin served in Australian Army Special Forces – 2 Commando Company, 1st Commando Regiment and holds post graduate qualifications in Entrepreneurship and Innovation from Swinburne University.