Peter Birch
Managing Director , 4th Screen Advertising
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile web sites and mobile applications.
Peter is a leading mobile advertising expert who is passionate about Mobile as a powerful customer channel.
Prior to joining Mobile Embrace, Peter’s extensive professional background includes senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing in Australia, Peter has a unique blend of experience spanning Mobile, TV, Online, and Interactive sales.
The 4th Screen Advertising and Mobile Embrace roster spans a broad range of work with media and brands such as Qantas, Ten Network, Toyota, Nestle, Aussie, McDonalds and Westfield among others.
