Rafe Petkovic

Rafe Petkovic is responsible for leading Google sales teams that guide customer online strategy development and implementation, helping them exceed their target return on investment, and in the process, positively redefining the Australian retail industry.
Rafe has a deep understanding of the challenges presented by online for retailers, and many years of experience guiding online strategy integration. During his time at Google Australia, Rafe has developed and implemented the organisation’s mid-market acquisition strategy, working with some of Australia’s most dynamic retailers.
Prior to Google, he worked in sales and change management in the pharmaceutical industry.

A specialist in change management and implementing growth strategies, Rafe has a Bachelor of Applied Science (University of Sydney) and recently completed his Masters in Business Administration at the Australian Graduate School of Management.

Rafe is passionate about helping other businesses achieve their growth objectives, and will happily engage in vigorous conversation on following topics: travel, music, shopping and his pet british bulldog.