Tom Petryshen
Chief Operating Officer, Amplify
With 15 years in online marketing and over a decade in SEO working with clients in Canada, Australia & the United States, Tom has diagnosed and solved a range of really tough technical issues (some of which he may have caused) for small business websites to enterprise and retail websites generating hundreds of millions in revenue each month.
As a former Olympic wrestler and a member of the Canadian Wrestling Team and later as a motivational speaker for school students, he applies the same competitive commitment and determination in the field of SEO. Like wrestling, he understands there's no glory in SEO or big awards to be won. All that keeps you sane after endless hours in the trenches is the satisfaction of your hard work and the undeniable joy that comes from pulling off the impossible.
His dedication to his craft and focus on results has produced outstanding ROI for some of Australia's most successful online businesses including Huggies, Webjet, News Limited and Europcar.
Outside of work and spending time with his family, Tom now enjoys attending and watching the Olympics (because he sure can't wrestle anymore), golf (when his back doesn't hurt), snowboarding (when his knee doesn't ache) and exploring the hidden wonders of Australia with his Aussie born kids (when they're not driving him crazy).

