Will Scully-Power

Will is the Managing Director of Datarati, a marketing automation, analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

Prior to joining Datarati, Will was the Data Director at global advertising agency M&C Saatchi/Mark. M&C Saatchi launched a new agency called (Mark.) back in 2007 that merged direct and digital media – and introduced, for the first time for the agency, the discipline of data.Clients included: ANZ, Optus, Qantas, Woolworths, Westfield, IAG and Freedom Furniture.

Prior to joining M&C Saatchi/Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.

Prior to agency On-Demand, Will founded and became Managing Partner at MarketingFX, Australia’s leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies. MarketingFX was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms. GlobalFluency represented more than $60 million in annual billings.

MarketingFX was acquired in 2006.

Will is a member of the Australian Direct Marketing Association’s (ADMA) Data Council, a member of the NSW Council of the Australian Marketing Institute (AMI) and a member of the Institute of Analytics Professionals of Australia.

Will is also Head of the Sydney Data Miners www.meetup.com/datarati, a group of over 300 data mining, natural language processing, artificial intelligence, machine learning, statistics, web mining, search engines and/or computational linguistics professionals.