Will Swayne

Will Swayne works with innovative entrepreneurial small businesses and corporations who think ahead of the curve to maximise their online results using a combination of web analytics, scientific testing and proven traffic generation and conversion principles.

After working on hundreds of Internet lead generation projects across dozens of industries, Will understands what actually works when it comes to attracting customers and making sales online.

His academic qualifications include university majors in Statistics and English Literature – an unusual combination that combines quantitative insight and advanced data analysis capabilities with the ability to communicate clearly and persuasively.

Will’s marketing career began in 2000 with Japan-based direct marketing company JIMOS Corporation, as they went from $0 to $100 million dollars in revenue in 5 years.

In addition to being a lifelong student of great marketing, Will has presented seminars at Queensland State Government and industry events on international marketing and e-marketing.

He has presented at the National Small Business Summit, Australia’s premier conference for small business owners, and is a regular columnist on online marketing topics for My Business magazine.

He was recently featured in the book, Secrets Of Internet Entrepreneurs Exposed along with 16 of Australia’s most successful internet marketers. Will is also the author of the Marketing Results Blog and several top-selling Internet marketing products.

In his spare time, Will enjoys hiking, rock climbing, scuba diving, reading (mostly marketing and business books) and movie watching.